New data from Gartner suggests that Samsung saw its worldwide sales fall by 5.3% year-on-year, its market share dropping from 26.2% in Q2 2014 to 21.9% in the same quarter this year. The company lost ground to both Apple and Chinese brands Huawei and Xiaomi.
Despite the launch of new S6 models, Samsung's premium phones continued to be challenged by Apple's large-screen iPhones. Samsung lost 4.3 percentage points in market share and declined 5.3 percent in unit sales in the second quarter of 2015.
Samsung was hit hardest by Huawei, which saw sales growth of 46.3%, followed by Apple, which increased its sales by 36% ... Read more of this post
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